Podcasts - BetterAMS

BetterAMS Podcast

Better Advertising with BetterAMS is a podcast for Amazon sellers & the e-commerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.

Better Advertising with BetterAMS

Better Advertising with BetterAMS is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features & betas, as well as case studies of creative and innovative tactics. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.

#032 – In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring the incremental return on marketing spend and how marketing mix modeling can help brands optimize their budget allocation. Michael shares his insights on running experiments to determine the true incrementality of different marketing channels, as well as the challenges of measuring the impact of advertising on platforms like Amazon. They also touch on Amazon Marketing Cloud (AMC) and the need for more experimentation tools in retail media.

Key Takeaways:

Marketing mix modeling helps brands measure the incremental return of their marketing spend and optimize their budget allocation.
Running experiments can provide valuable insights into the true incrementality of different marketing channels.
It is important to isolate variables and measure the impact of specific changes in marketing strategies.
Different marketing channels have different dynamics, and the frequency of remeasuring their impact depends on various factors.
Retail media platforms like Amazon could benefit from providing more experimentation tools to help brands determine the true ROI of their advertising spend.

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Learn more about Recast

Recast e-book download page

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Learn more about BetterAMS