Use Amazon DSP to place your ads smarter, not harder, crafting meaningful connections and engaging customers beyond the typical search results with streamlined targeting and real-time insights.
Behavioral Targeting focuses on customers based on specific activities, like browsing your category or clicking a product listing recently. Set these triggers using comprehensive information about your customer base and products.
Lifestyle targeting displays ads to individuals who frequently purchase within specific categories, aligning with your product's niche. It enables targeting customers who share similarities or interests with your existing customer base, enhancing the relevancy and appeal of your ads.
Target your ads effectively by leveraging demographic information such as age, gender, income, or location to reach your specific customer base.
Tailor your ads based on end-user devices like Android or Apple phones, desktops, various operating systems, or specific devices such as the Amazon Fire tablet.
In-market targeting identifies and reaches out to consumers actively looking to purchase specific products or services. This strategy allows for a refined and focused approach, targeting those who are currently 'in-market' and ready to make a buying decision.
Showcase your ads to audiences based on their current browsing activity. With Amazon DSP, tailor your ad displays to appear on pages and articles related to specific topics, effectively reaching potential customers before they make a purchase.
Remarketing focuses on engaging consumers who have shown a strong interest in a product or a similar competitive product, such as those who have abandoned their shopping cart or added items to a wishlist.
Lookalike audiences allow you to target customers who have similar characteristics to your current customers. Utilizing its extensive data, Amazon crafts detailed consumer profiles through this strategy, enhancing the precision of your targeting.
Amazon DSP offers the flexibility to use not just its first-party data but also third-party data. By integrating pixels, DMP audience transfers, and CRM data, you have the option to utilize your existing customer data for targeted ads. This feature distinguishes Amazon DSP from other programmatic platforms.
Additional Custom Audiences
Custom audiences offer a plethora of options, enabling you to tailor your target groups. You can focus on individuals who have interacted with,purchased, or viewed specific ASINs or related products. Continuously explore and experiment to uncover new targeting possibilities.